Phil Helsel · notjustaiadvisors.com · San Antonio · Blog 4 A few days ago, I published a post about SCO—Search Channel Optimization—arguing that search is no longer one channel but at least six. Google AI answer engines. AI Overviews. Voice. Vertical platforms. Community and social. If you optimize your business solely for the first one, […]
SCO Is Really About Trust. The Six Channels Are Just Where You Earn It. Read More »
By Phil Helsel · Not-Just-AI Advisors · San Antonio, TX Over the past few weeks, I’ve written about what gets you cited by AI and how your first impression is no longer on your website. Both of those pieces circle the same underlying shift — one big enough that it needs a name. That’s what
By Phil Helsel · Not-Just-AI Advisors · San Antonio, TX If you’ve spent time working on your website’s Google ranking, you probably have a good sense of how to boost your site’s visibility. But new research from Cyrus Shepard (2026), along with data from Ahrefs, BuzzStream, and Seer Interactive — covering millions of AI citations
The way prospective customers find local service businesses is changing — and most of them do not realize it. In the two years since Google launched AI Overviews and ChatGPT crossed mainstream adoption, the path from “I need someone to handle this” to “I’m calling this company” no longer runs through ten blue links on
Your First Impression Is No Longer on Your Website Read More »