Field notes on AI search visibility, local SEO, and what’s actually working for law firms and small businesses in San Antonio, and Austin. New posts published as I run new tests.

Your First Impression Is No Longer on Your Website
by Phil Helsel
June 25, 2026
The way prospective customers find local service businesses is changing — and most of them do not realize it. In the two years since Google launched AI Overviews and ChatGPT… Read more: Your First Impression Is No Longer on Your Website