25 years in tech. 8 in search.

What I Do

Three packaged engagements — no monthly retainers in disguise, no surprise fees. A one-time AI search visibility audit, a local SEO audit, or a quarterly AI visibility retainer for owners who want ongoing measurement and refinement. See pricing below.

Background

A career built on search. I joined FAST Search & Transfer when enterprise search was a frontier — a Norwegian company that Microsoft acquired and turned into the engine behind SharePoint. At Microsoft, I authored AZ-500, the most popular Azure security course on the platform, used by thousands of IT professionals worldwide.

Mission

San Antonio’s local trades — plumbers, HVAC pros, electricians, roofers, lawyers, landscapers — deserve search visibility that matches their craftsmanship. Most are getting outranked by national chains and lead-gen mediators who don’t share their values. I help local owners win that ground back.

Services

AI search visibility consulting for law firms and local businesses in San Antonio

Three ways to work with NotJustAI Advisors. Start with an audit, or move directly to an ongoing engagement.

Flagship

AI Search Visibility Audit

$1,500 · one-time

A 24-query test across ChatGPT, Perplexity, Claude, and Gemini — measuring exactly how often your firm is cited versus competitors. Includes citation and schema audit, prioritized fix list, and a 90-day engagement path. Sample deliverable available on request.

Book the audit

Local SEO Audit

Starting at $1,500

A full audit of your Google Business Profile, local citations, on-page signals, and technical setup, benchmarked against your top three competitors. For practices that want to win the map pack and organic results, not just rank. Scope and price set after a brief discovery call.

Book the audit call

AI Visibility Retainer

$3,500 / quarter

Quarterly re-audit and strategic review for firms that have completed the AI Search Visibility Audit. Track citation share over time, monitor competitor moves, refresh schema, and prioritize the next round of fixes. Built for firms that want to stay ahead, not just catch up.

Book a call

Looking for something else? Start a conversation — we tailor engagements to fit your practice.

Questions

Straight answers to what owners ask me most.

Ask ChatGPT, Perplexity, or Gemini about the best plumber, lawyer, or HVAC company in San Antonio or Austin. If your business isn’t in the answer, you’re not in the conversation customers are now having. Google still matters too — but AI search is where the next decade of “found by the right customer” gets decided. Happy to take a look at where you stand.

I’m Phil Helsel. I’ve spent 25+ years in enterprise tech — including 8 years on search engines at FAST and Microsoft. The rest of my career was in security and infrastructure: Sun, Oracle, TechNow, and back at Microsoft on Azure. Now I help San Antonio’s small businesses get found by the customers right next door.