Field notes on AI search visibility, local SEO, and what’s actually working for law firms and small businesses in San Antonio, and Austin. New posts published as I run new tests.
- Search is no longer one channel
A San Antonio practice owner told me last month: “We’re covered. We pay for SEO.” Fair. But I asked where his clients found him last year. The list: a Google… Read more: Search is no longer one channel - The Referral That Never Reaches You: Why AI Assistants Are Rewriting Local Visibility
For years, professional services firms in San Antonio lived and died by one metric: whether they appeared on the first page of Google. A potential client typed “family lawyer San… Read more: The Referral That Never Reaches You: Why AI Assistants Are Rewriting Local Visibility - SEO, AEO, and GEO: Three Acronyms, One Fight for Attention
For twenty years, Search Engine Optimization (SEO) was the only game in town. Then Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) appeared, and marketers began treating them as separate… Read more: SEO, AEO, and GEO: Three Acronyms, One Fight for Attention - SCO Is Really About Trust. The Six Channels Are Just Where You Earn It.
Phil Helsel · notjustaiadvisors.com · San Antonio · Blog 4 A few days ago, I published a post about SCO—Search Channel Optimization—arguing that search is no longer one channel but… Read more: SCO Is Really About Trust. The Six Channels Are Just Where You Earn It. - SEO Isn’t Dead. But It’s Not Enough. Meet SCO.By Phil Helsel · Not-Just-AI Advisors · San Antonio, TX Over the past few weeks, I’ve written about what gets you cited by AI and how your first impression is… Read more: SEO Isn’t Dead. But It’s Not Enough. Meet SCO.
- What Actually Gets You Cited by AIBy Phil Helsel · Not-Just-AI Advisors · San Antonio, TX If you’ve spent time working on your website’s Google ranking, you probably have a good sense of how to boost… Read more: What Actually Gets You Cited by AI
- Your First Impression Is No Longer on Your WebsiteThe way prospective customers find local service businesses is changing — and most of them do not realize it. In the two years since Google launched AI Overviews and ChatGPT… Read more: Your First Impression Is No Longer on Your Website
